CHINESE TRANSLATION SPECIALISTS

We thought this message about the value Chinese tourists bring to Australia now and into the future was so important that we made a video about it: http://www.youtube.com/user/ChinCommunications

Chin Communications was interpreting at the Australia China Tourism Summit in June and we learnt that Chinese tourists are the number one spenders in Australia and by 2020 they will spend $6 billion during visits to Australia.  One of the key messages out of the conference for me was that you have to present your attraction in Chinese to have a chance of sharing in those dollars. About 70% of Chinese decide on their travel on the internet – and, guess what – it needs to be in Chinese or they won’t find you.  Once they arrive, details of your offering also must be in good Chinese, or they won’t value the experience.

Tourism Minister Martin Ferguson said that the Government is planning to address what Chinese tourists want and a big focus will be on improving language and cultural understanding – abilities that are currently lacking. You can read more in our Chinwags July Newsletter

In our July Newsletter we explore another thing the Chinese are taking to in big numbers – wine! You’ll find some tips to help you present your wine correctly to this lucrative market. You don’t want to risk a rejection.

If you are having your tourism materials translated – take great care – we saw one recently for “The Number One Day Tour Company in Queensland” – the translator just didn’t understand and it became “The One-Day Tour Company in Queensland” – just another tour operator, it seems!